Question 1

How many media outlets are there in South Korea?

Accepted Answer

South Korea has roughly 27,000 registered media outlets under its simple registration-based licensing system. About 2,700 are on the Press Arbitration Commission (PAC) monitoring list — the meaningful set. This directory curates the top 1,000 from that pool. Ranks 1–300 are assigned based on domestic influence and the reference lists Korean corporations and PR teams actively track.

Question 2

What is Naver and why does it matter for Korean news?

Accepted Answer

Naver is South Korea's dominant search engine and news aggregator — effectively Korea's Google. Over 72% of Korean news consumption flows through Naver, per the Korea Press Foundation 2025 Digital News Report.

Question 3

Why do I see similar names or the same URL across different entries?

Accepted Answer

These are usually group companies or sister brands operating under the same parent corporation. Major Korean media groups often run multiple subsidiary outlets that share infrastructure — and sometimes the same root domain — while maintaining distinct editorial brands, such as a business desk, local edition, sports spin-off, or English-language edition. Each is listed separately because it operates as its own Naver News partner with its own editorial team.

Question 4

What does it mean for a brand to be covered by Korean press?

Accepted Answer

When Koreans hear an unfamiliar brand, the default behavior is to search it on Naver. If news articles appear, this alone establishes a baseline level of trust — the brand exists in the public record and has been deemed reportable by real outlets. Those articles then get cited and quoted in Naver Blogs, cafés, and community threads, creating a secondary wave of discovery. Korean press coverage seeds discoverable, quotable assets that keep resurfacing every time someone searches the name.

Question 5

How much does it cost to publish in Korean top media?

Accepted Answer

990 USD covers publication across 10 outlets from our Korean top media list, including article writing by a Korean native journalist. Total turnaround is 3 to 7 days.